Executive Leadership


Doug Ayres

Co Chief Executive Officer

Doug has over 18 years experience in the design and build of digital platforms and applications. As an experienced tech entrepreneur and team builder, he co-founded digital agency Fuse in 2004 before an exit to IPG, a US-based global communications network.  Doug brings his can-do attitude and knowledge of the AI market and technology.

Phil Westcott

Co Chief Executive Officer

Phil is a former Director at IBM, and a specialist in applied Artificial Intelligence. Phil previously ran the IBM Watson platform in Europe, led their Smarter Cities business in Southeast Asia and launched IBM’s global IoT practice. He is a specialist in AI use cases, business models and enterprise transformation. He is a regular speaker on the convergence of tech and entrepreneurship. Phil is a Chartered Engineer and holds an MBA from IESE and Columbia business schools.

Claire Fletcher-Hobbs

Chief Operations Officer

Claire has been a leader in digital production businesses since 2003 and brings a highly refined skill in client services and project management. As Chief Client Officer, she leads our key relationships, delivery programmes and overall delivery capability. Claire was part of the leadership team at Fuse and Architect Digital Agency (acquired by IPG) where she drove digital programmes with global clients including Unilever and Tesco and oversaw the agency’s output on both regional and global project delivery.


Colum Elliott-Kelly

GM North America & CSO

Col runs Filament North America and, as CSO, drives strategic planning for the global business, leading on international growth, ventures, corporate development and product strategy. Previously, he founded and led the Education division of Blippar, an AR and AI startup based in London. He started his career in investment banking in Paris and London. Col has an MA in Classics and French from the University of Oxford.

Technical Leadership

James Ravenscroft

Chief Technology Officer

James is a Machine Learning and AI software specialist. He holds a First Class (Hons) degree in Artificial Intelligence and Robotics and is half way through a PhD in Natural Language Processing which he works on part time as well as lecturing and speaking at conferences on behalf of the University of Warwick. He has a decade of industry experience, previously working as European Solutions Architect for IBM’s Watson AI division.

Martin Pomeroy

VP Technical Solutions

Martin has well over a decade of experience building & launching internal knowledge management platforms for some of the world’s largest enterprise companies. His clients have included the likes of Tesco, Unilever, Bupa, AstraZeneca, Electronic Arts & Mondelez International. He was the key solution architect and delivery lead for a highly successful Office 365 agency before switching his attention to the emerging field of AI in 2014, founding and launching a machine-learning based political monitoring platform.

Andy Feltham

VP Technical Innovation

Andy Feltham is a Master Inventor and former manager of IBM’s UK Emerging Technologies team. He worked for IBM for 14 years before joining Filament and has a diverse background that includes performance, service & product delivery, all underpinned by a love for technology and innovation. His passion is to maximise the potential of new technology while solving real problems and to quickly add value for customers. He is an active inventor with an invention portfolio spanning mobile, photography, messaging, protocols and user experience.


Pete Kemp

Head of Product, EBM

As Lead for EBM (Enterprise Bot Manager), overseeing Product strategy and development, Pete’s goal is to enable enterprises to maximise their Conversational AI capability. Pete has worked in digital agencies for most of his career, going on to lead UX, design & build teams and digital platform and innovation work for some of the world’s largest organisations. He is a passionate champion of the latest digital trends and how these can be embraced to help clients deliver innovative and ground-breaking work.

Board Members


Duncan McIntyre

Board Member

Duncan specialises in building growth companies. He is currently working with a number of technology and engineering companies. Previously Duncan built Morse PLC into an international quoted market leader with a turnover of over £500m. He then was the Chairman of the team which built Monitise PLC, a mobile banking and payments company, from concept to a market-leading business. He has since worked successfully as an advisor, director and Chairman to a number of companies.


Mark Goodyear

Board Member

Mark spent 24 years as a CTO and Senior Partner in Accenture, also holding technology leadership positions for the DHSS and Tesco. He is one of the founders and a board member of the highly successful challenger consultancy Elixirr. Mark provides strategy and IT advice to large enterprises, small companies and startups.


Andreas Hajialexandrou

Board Member & Legal & Commercial Director

An investment professional with 27 years’ experience of which 22 years at Director level or above in major global investment banks and specialist firms. Andreas has managed, invested and helped implement the utilisation of $billions with hands-on operational impact. A Bachelor of Law since 1990, Andreas specialises in contract analysis, arbitrage and drafting to the level of liaising twice in the Court of Appeal.

Machine Learning


Cynthia Masetto

Applied Machine Learning Scientist

Cynthia is a KTP associate with the University of Essex. Her work includes exploring and developing applied machine learning modelling, data wrangling, text analytics, natural language processing and neural networks projects. Cynthia holds a MSc degree in Data Science from the University of Essex and a BSc in Economics from ITAM (Mexico). She also has worked in the public and private sector before as data scientist consultant.


Vasilieos Triantafyllidis

Applied Machine Learning Scientist

Vasilieos finished his PhD 2018 at the University of Warwick, building high-dimensional output surrogate models for sensitivity and uncertainty analyses. Following this he worked in Toulouse for Airbus as a Data Scientist. He has a Bachelors Degree in Automation Engineering  and a Masters in Power Electronics and Energy Systems.


Shreya Rajput

Applied Machine Learning Scientist

Shreya is a data scientist with a strong foundation in applied Machine Learning, Data Analysis and Software Programming. A Computer Engineering MEng from the University of Toronto, she explores the latest techniques and algorithms in ML, applying them to unsupervised learning problems such as fault prediction and forecasting. Her data science experience also includes deep learning and GPU programming; balanced with industrial experience in programming automotive electronics.


Yan Fu

Applied Machine Learning Scientist

Yan is a Computer Engineer with an academic background in software programming and machine learning. She holds a Bsc in Computer Engineering and is a MASc student at the University of Toronto, conducting Machine Learning Model Privacy research. She has strong expertise in building neural networks, such as CNN, RNN, GAN, NLP, RL and explores techniques to apply them to imperfect real-life time-series datasets and images. She combines her academic studies with industrial work experience, most recently with Rambus Inc, and was named Vector Scholar in 2018.

Bazyli Debowski

Applied Machine Learning Scientist

Bazyli is currently working towards a PhD in Computer Science at the University of Guelph, researching in the area of Natural Language Understanding where he hopes to contribute meaningfully to the advancement of Artificial General Intelligence. He has various work experiences as both a Machine Learning Engineer and a Software Engineer, having most recently worked at Magnet Forensics on the Data Analytics team. Bazyli brings to the team a passion for Artificial Intelligence and Natural Language Processing, experience with full-stack development, and familiarity with both classical Machine Learning and modern Deep Learning approaches.


Ayesha Hafeez

Machine Learning Engineer

Ayesha (MEng in Computer Engineering, University of Toronto) has experience across both Machine Learning and Software Engineering. She has 3 years of industry experience having worked at Markdale Financial Management in Toronto, Accenture in Dubai and Etisalat in Abu Dhabi. She holds a BSc in Computer Engineering from the American University of Sharjah, UAE. In addition to supporting our ML efforts, Ayesha has experience in full-stack web and mobile development (React JS, Angular JS, Java, Node JS and Python among others).


Atul Grover

Machine Learning Engineer

Atul is a Computer Engineer with a Master’s degree in Computer Engineering from the University of Toronto. His work both before and during his time at Filament has focused on integrating Machine Learning (especially computer vision) to streamline industrial processes. He is a strong advocate for trustworthiness in ML, and has developed a novel watermarking scheme to enforce copyright infringement laws in cases of “model extractions”. Outside of Filament, Atul volunteers teaching robotics to young people to help them develop their skills in and passion for STEM

Client Services


Nigel Newton

Head of Client Delivery, North America

A leader in emerging media and tech since 2002, Nigel is skilled and experienced in client delivery and business development. As Head of Client Delivery, North America, he leads Filament.ai key client relationships, delivery programs and capability in Canada and the US. He headed up Blippar and Layar mobile augmented reality in Canada and joins us from Toronto based creative technology studio Impossible Things. Nigel currently chairs the IAB Canada committee on AR and VR and sits on their AI committee. He is an advisor to Toronto Digifest and to Virtual Wishes charity WishPlay.

Jack O’Connell

Client Delivery Lead

Jack is a Client Delivery Lead at Filament. Graduating from the University of Birmingham in 2011, Jack has over 5 years experience working as a hybrid account and project manager in leading digital agencies, specialising in design and build projects. During his time in the industry, Jack has managed a wide range of digital projects and relationships for global brands including Unilever and Mondelez.

Josie Jordan

Client Delivery Manager

Josie joined Filament from an events startup where she was responsible for the operational delivery and marketing of over 100 events, with speakers from Google, JustEat, The Guardian and Deliveroo. Previous to this, Josie studied English Literature at Oxford University. She brings her skills in marketing and relationships management to help deliver projects.

Daniel Pereira

Client Delivery Manager

Before joining Filament North America in Toronto, Daniel spent four years at Visual Compliance, a leader in the Export Compliance Software space, where he managed implementation projects and client relationships for a suite of customers that included some of the largest companies in the world across various industries. Daniel holds a Bachelors of Business Administration from The University of Guelph-Humber and a MSc. in Management from Nova School of Business and Economics in Lisbon.

Software Engineering

Mike Tunnicliffe

Head of Software Engineering

Mike has over 16 years experience working as a software engineer in IBM’s UK Runtimes team. He spent 10 years working with the IBM Java Virtual Machine, helping to diagnose and solve deep technical issues with customer applications from the OS level upwards. He was also involved in porting the V8 JavaScript engine and Node.js to the IBM Power platform, and developing the Kitura web framework and code generator as part of the Server-side Swift effort. He has joined Filament to lead development of the Engine project to ensure it will provide a solid foundation on which to build machine learning solutions.

Alexander Horsfield

Lead Solution Architect

Alex is a backend engineer, designing and implementing the architecture of Filament Dash. This includes work in complex data ingestion and processing to support the training of bespoke AI solutions. He graduated with a Masters in Electronic and Computer Engineering, after which he worked for IBM on the development and service of IBM Integration Bus, a workflow-based server runtime application.

Max Jenkins

Lead Back End Engineer

Max joined us straight out of University where he graduated with a First Class (Hons) degree in Computer Science. Previously he spent a year working at IBM as part of their CICS Liberty testing team, ensuring code quality across a range of products. At Filament Max builds and tests our AI solutions.

Daniel Gynn

Lead Front End Engineer

Daniel is a front-end engineer, who joined Filament after graduating from university with a degree in Computer Science. Daniel enjoys exploring modern web technologies and design principles and attempts to put these into practice when developing interfaces for Filament’s AI systems.

Liz Logan

Full Stack Engineer

Liz is a software engineer in the chatbot team at Filament with a degree in Chemical Engineering and Computer Science. Prior to joining she spent 2 years in Silicon Valley at Cisco and IBM Research building web applications and working on Watson Knowledge Graph. Following this she worked at IBM Hursley in the Emerging Technology team focusing on AI solutions for IBM clients.


Jessica Asuncion

Full Stack Engineer

Jessica is a full stack developer, primarily focused on the implementation of bespoke solutions for North America. She joins us from Deloitte Digital Canada, where she worked on client engagements in various industries such as financial services, education, and housing. Jessica holds an Engineering Science degree in Software Engineering from the University of Western Ontario.


Michael Hamilton

Front End Engineer

Michael is a front-end developer who brings his knowledge of best practices and test-driven development skills to Filament’s products. Alongside working, he studies a part-time degree in Computer Science (BSc). Prior to working for Filament, Michael worked at an insurance company as a full-stack developer where he used React JS, Node.js, Java, Spring Boot and many more. He also has experience in mobile app development.


Victor Vinci

Front End Engineer

Victor used to be a Senior Community Manager in Brazil, working with Marketing and Social Media full time. He decided to be more involved in the digital world and became a front end engineer to build solutions and interfaces using web technologies. At Filament AI, he is using his old and new skills to maintain and develop Filament’s product interfaces.

Developer Operations & Quality Assurance

Daniel Atkinson

Lead DevOps Engineer

Daniel leads the DevOps function in Filament and provides strong expertise in systems support, hosting and data security. He also has practical skills in hardware prototyping, having designed and built a range of prototypes that leverage IoT and 3D printing. Daniel graduated with a Computer Science Degree from Aberystwyth University and has and over 5 years experience in infrastructure management, support and systems development.


Tom Vetterlein

DevOps Engineer

Tom was most recently from an IT systems operations and engineering background but has previously worked in electronic design and manufacture, embedded firmware development and live audio engineering. He has a passion for automation and creating self healing systems that require minimal intervention to stay operational.

Michael Pitman

QA Engineer

Michael has a masters in science, specialising in plasma physics. He joined Filament full time in early 2018 after working as a contractor for the company in 2017. He has joined the team working on Filament’s software as a junior software engineer.

Marketing & Solutions Strategy

Matthew Smiarowski

Solutions Strategist

Matthew helps our clients achieve their strategic priorities by helping them apply AI to their core businesses. He joins us from Accenture’s Technology Strategy Practice where he helped clients design strategies and develop capabilities around data, analytics, and cloud. Prior to that, Matthew completed degrees in Mechatronic (Robotic) Engineering and Business.


Matthew Lam

Solutions Strategist

Matthew is currently working towards his Master of Information at the University of Toronto, specializing in User Experience Design. He has over 5 years of industry experience, the most recent being with Microsoft as a Software Engineer. With his entire career focused on the pursuit of technology and innovation, he found his passion naturally leading him to artificial intelligence. His ambition is to bridge the gap between design, engineering and business to create elegant digital strategies.

Chris Booth

Marketing Lead – EBM

Chris delivers our marketing and content strategy around chatbot & natural language processing, alongside driving awareness of Filament consulting services. He previously co-founded Pillar.ai; a conversational marketing and chatbot agency. Chris started his career in the Royal Air Force, serving 6 years, testing one of the most powerful aircraft in the world: the Eurofighter Typhoon. Alongside his work with Filament, Chris loves crossfit and provides pro-bono mental health coaching and facilitation.



Aly Karim

Head of Finance

Aly has spent the last decade working and studying internationally to develop his financial experience and education.  He received his MBA from the IESE Business school in Barcelona, Spain and spent 6 years prior to joining Filament working in corporate finance in London, England, responsible for the upkeep of a >£12m P&L.  In London, he was also part of the founding team for the Medical School Application Guide, now one of the largest medical education consultancies in the UK.  He brings a level of attention, detail and vast experience to the intersecting worlds of Finance and AI, having delivered numerous tech talks and consulted on many industry-agnostic projects.

Anna McCormack

Head of HR & Accounts

Anna runs HR and Accounting for Filament. Her background covers 15 years in various leadership and project management roles in education, consulting, R&D and corporate learning. As a qualified teacher, she has also structured and informed much of AI Education portfolio.