Filament is a team of passionate experts in applied artificial intelligence with offices in the UK and Canada.

Our team of 30+ professionals include strategy, design, development and scaling of AI solutions. We have assembled a fantastic team, drawn from IBM Watson, Capgemini, top academia, and a leading digital agency. We are dedicated to helping our clients build AI capability and user-centric solutions that solve business problems and create new opportunities. Filament is serving new industries and markets, and continually broadening our breadth of experience.


Doug Ayres

Co Chief Executive Officer

Doug has over 18 years experience in the design and build of digital platforms and applications. As an experienced tech entrepreneur and team builder, he co-founded digital agency Fuse in 2004 and grew it to a size and stature before selling to IPG, a US-based global communications network.  Doug brings his can-do attitude and knowledge of the AI market and technology.

Phil Westcott

Co Chief Executive Officer

Phil is a former Director at IBM, and a specialist in applied Artificial Intelligence. Phil previously ran the IBM Watson platform in Europe, led their Smarter Cities business in Southeast Asia and launched IBM’s global IoT practice. He is a specialist in AI use cases, business models and enterprise transformation. He is a regular speaker on the convergence of tech and entrepreneurship. Phil is a Chartered Engineer and holds an MBA from IESE and Columbia business schools.

Claire Fletcher-Hobbs

Chief Client Officer

Claire has been a leader in digital production businesses since 2003 and brings a highly refined skill in client services and project management. As Chief Client Officer, she leads our key relationships, delivery programmes and overall delivery capability. Claire was part of the leadership team at Fuse and Architect Digital Agency (aquired by IPG) where she drove digital programmes with global clients including Unilever and Tesco and oversaw the agency’s output on both regional and global project delivery.

James Ravenscroft

Chief Technical Officer

James is a Machine Learning and AI software specialist. He holds a First Class (Hons) degree in Artificial Intelligence and Robotics and is half way through a PhD in Natural Language Processing which he works on part time as well as lecturing and speaking at conferences on behalf of the University of Warwick. He has a decade of industry experience, previously working as European Solutions Architect for IBM’s Watson AI division.

Colum Elliott-Kelly

GM North America & CSO

Col runs Filament North America and, as CSO, drives strategic planning for the global business, leading on international growth, ventures, corporate development and product strategy. Previously, he founded and led Blippar Education and co-founded an e-learning start-up. Alongside his work with Filament, he is a pro bono consultant and angel investor. He started his career at a political communications consultancy in Paris and then worked as an investment banker in London. He has an MA in Classics and French from the University of Oxford.

Martin Pomeroy

VP Technical Solutions

Martin has well over a decade of experience building & launching internal knowledge management platforms for some of the world’s largest enterprise companies. His clients have included the likes of Tesco, Unilever, Bupa, AstraZeneca, Electronic Arts & Mondelez International. He was the key solution architect and delivery lead for a highly successful Office 365 agency before switching his attention to the emerging field of AI in 2014, founding and launching a machine-learning based political monitoring platform.

Rob Minford

VP Engineering

Rob is responsible for driving the continuous upgrade of the Engineering capability at Filament, including the product integrations and process maturity. He is currently leading on building an Engineering team for the North America business. Rob joined Filament from Cap Gemini and BT where he was in a research and development role building critical national infrastructure. He has many years of experience implementing software and systems while maturing the engineering process and deploying latest engineering tools and techniques.

Andy Feltham

VP Technical Innovation

Andy Feltham is a Master Inventor and former manager of IBM’s UK Emerging Technologies team. He worked for IBM for 14 years before joining Filament and has a diverse background that includes performance, service & product delivery, all underpinned by a love for technology and innovation. His passion is to maximise the potential of new technology while solving real problems and to quickly add value for customers. He is an active inventor with an invention portfolio spanning mobile, photography, messaging, protocols and user experience.

Machine Learning

Aela Gourlaouen

Applied Machine Learning Scientist

Aela is a Research Scientist specialising in applied machine learning. She explores the latest advances in AI & ML to apply them to our clients’ projects and to our products. She leads our R&D roadmap and our relationships with prestigious academic and research institutions like University of Waterloo, Univeristy of Essex, and the University of Warwick. Aela joined Filament having completed a MEng from Ecole des Ponts Paristech in France and an MSc in Applied Maths.

Antonio Campello

Applied Machine Learning Scientist

Antonio Campello is a data scientist with a solid analytical background in signal processing and machine learning, specialising in Computer Vision. He holds a PhD in Applied Mathematics and has over 3 years of research experience, working in multicultural centres including AT&T Research Labs (USA), Télécom Paristech (France) and Imperial College London (UK). He is a fellow of Science to Data Science (S2DS), Europe’s largest data science program.

Martin Davtyan

Applied Machine Learning Scientist

Martin has a decade of experience as a software engineer in Academia, Procurement and Finance. He also brings a specialisation in the field of Machine Learning giving him a strong combination of skills to problem-solve, invent and deliver innovative applied AI solutions. He has authored several publications in the field. Martin holds a MEng degree in Computer Science, and a MSc degree in Statistics from ETH Zurich.

Aljoscha Steffens

Applied Machine Learning Scientist

Aljoscha completes our Applied ML team combining strong academic rigour with entrepreneurial flair. He studied Computational Engineering Science at RWTH-Aachen University in Germany. In his Masters, he focused on Machine Learning and Computer Vision and completed part of his studies at Kyoto University. Between 2015 and 2017, Aljoscha was co-founder of a social media start-up where he led the technical department.


Tom Aston

Head of SW Engineering – Solutions

Tom joined Filament as Head of Software Engineering in the Solution team, after more than 11 years delivering enterprise grade software projects. He has been involved in delivering a broad range of successful digital design and build projects, from websites to mobile applications, for clients such as Tesco, Unilever, Bupa and Danone and now brings his strong development team management and project delivery experience to this exciting, growing team.

Alexander Horsfield

Solution Architect

Alex is a backend engineer, designing and implementing the architecture of Filament Dash. This includes work in complex data ingestion and processing to support the training of bespoke AI solutions. He graduated with a Masters in Electronic and Computer Engineering, after which he worked for IBM on the development and service of IBM Integration Bus, a workflow-based server runtime application.

Jack O’Connell

Client Delivery Lead

Jack is a Client Delivery Lead at Filament. Graduating from the University of Birmingham in 2011, Jack has over 5 years experience working as a hybrid account and project manager in leading digital agencies, specialising in design and build projects. During his time in the industry, Jack has managed a wide range of digital projects and relationships for global brands including Unilever and Mondelez.

Josie Jordan

Client Delivery Manager

Josie joined Filament from a events startup where she was responsible for the operational delivery and marketing of over 100 events, with speakers from Google, JustEat, The Guardian and Deliveroo. Previous to this, Josie studied English Literature at Oxford University. She brings her skills in marketing and relationships management to help deliver projects.

Liz Bowen

AI Software Engineer

Liz is a software engineer in the chatbot team at Filament with a degree in Chemical Engineering and Computer Science. Prior to joining she spent 2 years in Silicon Valley at Cisco and IBM Research building web applications and working on Watson Knowledge Graph. Following this she worked at IBM Hursley in the Emerging Technology team focusing on AI solutions for IBM clients.

Eleanor Vincent

Front End Engineer

Eleanor is a front-end engineer working with the chatbot delivery team at Filament. Eleanor enjoys designing intuitive and helpful interfaces, applying this design practice into building strong chat interfaces with users as the focus. Before joining filament, Eleanor spent almost three years working as an engineer within Referral Management and Care Coordination consultancy.

Daniel Gynn

Front End Engineer

Daniel is a front-end engineer, who joined Filament after graduating from university with a degree in Computer Science. Daniel enjoys exploring modern web technologies and design principles and attempts to put these into practice when developing interfaces for Filament’s AI systems.

James Courtney

AI Strategist

James advises our clients on AI Strategy and use cases. He previously co-founded two startups: a FoodTech loyalty app for restaurants called LUX Rewards and a chatbot for taxis called Chat.Taxi. He was hailed as one of the “Top 10 Entrepreneurs to Watch in 2017” by global #1 university accelerator, SETsquared. James has experience working for IBM and PwC as a management consultant and also as a Global Marketing Strategist at Unilever.

Sean Anderson

ML Software Engineer

Sean is a graduate Machine Learning software engineer. He joined Filament straight from University having studied multiple modules in AI and ML. Alongside the Filament team, Sean has built NLP pipelines and models for enterprise, as well as developing chatbots using both Dialog Flow and Watson Assistant. He has co-published a paper which was accepted as evidence into the House of Lords, regarding decision making in AI and the ethical considerations of AI.


Mike Tunnicliffe

Head of SW Engineering – Product

Mike has over 16 years experience working as a software engineer in IBM’s UK Runtimes team. He spent 10 years working with the IBM Java Virtual Machine, helping to diagnose and solve deep technical issues with customer applications from the OS level upwards. He was also involved in porting the V8 JavaScript engine and Node.js to the IBM Power platform, and developing the Kitura web framework and code generator as part of the Server-side Swift effort. He has joined Filament to lead development of the Engine project to ensure it will provide a solid foundation on which to build machine learning solutions.

Anna Thomas

Lead Front End Engineer

Anna spent the last three years delivering innovative proof of concepts and bespoke solutions to IBM clients as an Emerging Technology Specialist with a focus on front-end development and data visualisation. She has ran Hackathons and Design Thinking workshops to help clients use new technology to solve real world problems. Her recent achievements include winning Hackathons such as Facebook Project Journalism and Oglivy & Mather Cognify the Health of a Nation.

Max Jenkins

Lead Back End Engineer

Max joined us straight out of University where he graduated with a First Class (Hons) degree in Computer Science. Previously he spent a year working at IBM as part of their CICS Liberty testing team, ensuring code quality across a range of products. At Filament Max builds and tests our AI solutions.

Daniel Atkinson

Lead DevOps Engineer

Daniel leads the DevOps function in Filament and provides strong expertise in systems support, hosting and data security. He also has practical skills in hardware prototyping, having designed and built a range of prototypes that leverage IoT and 3D printing. Daniel graduated with a Computer Science Degree from Aberystwyth University and has and over 5 years experience in infrastructure management, support and systems development.

Lou Robinson

Lead QA Engineer

Lou is the Lead QA Engineer at Filament AI and is responsible for managing test automation efforts and creating a collaborative culture of quality within the development team. He has previously worked in the Big Data and eCommerce industries. Lou is a specialist in building automation frameworks and empowering others with the knowledge to build and maintain robust suites of automated tests.

Michael Pitman

QA Engineer

Michael has a masters in science, specialising in plasma physics. He joined Filament full time in early 2018 after working as a contractor for the company in 2017. He has joined the team working on Filament’s software as a junior software engineer.

Aaron Mulholland

DevOps Engineer

Aaron spent three years as a DevOps Trainer working with graduates to deliver DevOps consultants to various clients. This gave Aaron the experience to venture out and complete work on a production-ready Kubernetes platform to support a microservices architecture and manage the automation of the development teams pipelines.


Andreas Hajialexandrou

Legal & Commercial Director

An investment professional with 27 years’ experience of which 22 years at Director level or above in major global investment banks and specialist firms. Andreas has managed, invested and helped implement the utilisation of $billions with hands-on operational impact. A Bachelor of Law since 1990, Andreas specialises in contract analysis, arbitrage and drafting to the level of liaising twice in the Court of Appeal.

Anna McCormack

Head of HR & Accounts

Anna runs HR and Accounting for Filament. Her background covers 15 years in various leadership and project management roles in education, consulting, R&D and corporate learning. As a qualified teacher, she has also structured and informed much of AI Education portfolio.

We're ready for a challenge.

Get in touch with us if you would like to discuss how AI can be utilised in your organisation